The Importance of Workplace Safety Posters

Workplace safety posters play an important role in effective safety communications, safety precautions and safety warnings to workers. It is one kind of safety communication. Their applications in chemical industries are very common where various potential hazards present.

Safety regulations and legal require the use of workplace safety posters. Generally, these posters have to be placed in workplaces where hazards exist. They warn workers about specific hazards that accompany their jobs and naturally appear in such workplaces.

Government or Department of Labor in each country has may already established the required workplace safety posters. And in some cases, the government has prepared these printed posters that can be used directly.

When the safety regulation requires such posters application, there will be certain penalties or fines for violations. In general, the employers will be fined when workers get injured due to lack of safety posters as required by the regulations.

Some employers may think that these posters for workplace are only devoted for the workers or employees. But, actually they are wrong. These posters are purposed to protect both workers and employers.

Employers would not responsible for any incident happen in the workplace if they have applied the required posters. As an example is the usage of eye goggle. When the employers have displayed the poster of eye goggle according to the regulation, then when worker or employee gets injured by chemical splash without using eye goggle, the employer does not responsible. The reverse condition is also applied.

However, before displaying any safety posters in the workplaces, always bear in mind that these posters should be relevant, clear and to the point. Use only common words and communicative images or pictures to get workers’ attention.

How To Easily Get Testimonials For Your Products & Services

Most people want some reassurance that the product or service they are about to spend money on is actually worth it. It is not hard to figure out why this is the case. Testimonials provide a strong incentive to convert web site visitors into customers.

There is also a psychological factor involved called “conformity to group norms”. This basically means that people don’t want to be left out of the group. When they see something that other people are involved in, the tendency is to want to join them to benefit from it also.

The question becomes, “Are there more effective ways than others to get testimonials?” The answer is yes.

The Chicken or The Egg

Which comes first: the testimonials or the website sales letter? The answer may surprise you. Most people would immediately say that they need to have their product available online before they can start asking for testimonials. This is not necessarily the case.

Getting Testimonials Before You Launch

You want to get your website off to a running start right? Then focus on getting testimonials before you launch. Its pretty easy to do.

The best way to do it quickly is to find willing volunteers to evaluate your product or service. Let say for a moment that your website will be selling a digital product such as an eBook. The odds are pretty good that you have already found a wealth of informative spots on the internet related to your product. There is a forum or discussion board that relates to just about anything imaginable online. Visit the forums and focus on contacting those people that frequently post there. You can approach them with an offer of them getting a free copy of your product in return for some feedback. I suggest the frequent posters because you are more likely to actually get a response from them once they get your product. They have already proven that they want to help out because they do so in the forum. If you leave it open to everyone in the forum, you are likely to get more freebie seekers who may never get back to you.

Once you have contacted the people, tell them that if they do enjoy the product, then a testimonial would be great. If they wished to give constructive feedback, that would be appreciated too. It is also important not to stress the fact that you are expecting a testimonial from them. This takes some pressure off of them, so that they’re not being forced to write something that isn’t genuine. It can also make a fantastic feedback tool for you because you can work on any issues that they may point out. Your testimonials will tend to be better because of them. About the only thing worse than having no testimonials is having ones that are not genuine or even worse, made up.

Your Network Of Associates

Another great source of potential testimonials is your network of friends or associates online. These are people that you may have had email exchanges with in the past. You need to assess each person on a case-by-case basis to figure out how appropriate it is to ask them. If you know someone is in the middle of a huge project or who probably has no interest in your product, then you don’t want to bother them. Most people would probably be willing to help as long as you didn’t ask in very short notice.

Going After Big Name Testimonials

A big name on a testimonial can certainly help increase the power of the testimonial, usually. I’m not sure about you, but I see some of the same names on dozens of websites pretty much giving the same testimonials. This isn’t real convincing! As a matter of fact, some of the testimonials are pretty obvious that they did not even review the product thoroughly. Instead they offer a generic plug. Why would someone bother even posting that?

On the other hand, it may be well your time to get a testimonial from a “big name” that is well respected in your subject matter. You can contact them via email with a direct link to the product for them to review. Don’t get all offended if they are unable to help out as they probably get approached quite a bit for it.

What Makes A Good Testimonial?

You finally hear back from someone with a testimonial. You read it and discover it’s pretty weak. Maybe something like “Its great! Buy it!! – Henry”

A testimonial like that kind of stinks! Don’t just leave it up to them to figure out what would make a good testimonial. Most people probably don’t give a lot of thought into what it is you are actually trying to accomplish with the testimonial. It’s not their fault!

The best way to get a good testimonial is to give some suggestions ahead of time. You could mention a few things that they might want to comment about such as:

Were there any specific ways it might have helped you?
Do you think it can help you make or save money (or time)? If so, how?
Anything that surprised you about the quality of the product?
Is it okay to use your name and web address (if available)?
These questions are encouraging them to think about the benefits of your product and why people should get it. This can help make the testimonials more interesting and relevant for visitors coming to your site. You are much more likely to be happy with the results.

Product Photography – Your Reliable Salesperson Without a Flimsy Smile

A part of the issue is the reality that photography itself has never been as simple, or as technologically sophisticated as before.

With the advent of high resolution multiple mega pixel digital cameras with numerous options available, along with the software which assures to transform your family pictures into something an art gallery would be yearning for, product photography looks to be a suitable choice for anybody.

Still, the reality is there is so much ad-photography has to offer rather than just approaching your launched product, taking out a camera, taking some aesthetic shots, passing it to your computer to crop them, make the necessary changes, and then lunging them at your online profile or printed booklet with a mistaken hope that it will sell your product.

Ad-photography is all about vending products, but it is much different from just taking pictures of your products and believing that they are sufficient to sell them. If we put it differently, imagine you got an awesome product, and you give it to the salesperson to promote through door to door marketing process.

Your flimsy salesperson reaches instantly the first door rings the bell and anticipates, with the product in his hand or in the bag. The door opens, and a person looks at the salesperson. The salesman also looks at him or her. Nothing special happens. The salesperson then takes out a product and approaches the person, who looks at the salesperson in bafflement for the last time before closing the door. It’s time for the salesman to approach the next home.

The issue is that just showing the prospective customer what a product seems like is seldom sufficient to sway them to make them pay the price and buy it. Product photography needs to work harder than this, and still this reality is not realized by most of the people.

Ad-photography is similar to getting your best salesperson taking the product to the customers, and sells it. But your best salesperson isn’t just going to knock the door, waiting for it to be opened and then offer the customer an opportunity to go through your product without saying anything, and no such true endeavor to pursue the customer.

Product photography should be able to speedily and efficiently pursue the targeted audience, and this just can’t happen if all the audience is presented with a possibly unlikable and pale picture.

Hence, how can you make the product photography work, instead of standing there looking lost and stupid? The solution is to make the camera work more, to introduce a wide range of tricks and skills to deliver an innovative picture of the product that reach the audience, says something, communicate a thought, an idea, and an attitude and ensure a prompt response that makes the people look for more information.

Can this happen? Obviously it can. It happens regularly. You can stay assured that you have purchased something by looking at the picture of the product in the first place. The picture on its own may not be completely convincing to you, but it possibly convinced you to look for more information, as it itself implies an efficient utilization of product photography. The camera will never lie, but in the proper hands, it can work just like any salesperson, and deliver everything without a brassy tie and a flimsy smile.