Top 10 Keys to Success You Must Know before Launching an Affiliate Program

When I talk to potential clients about starting an affiliate program for them I have a core set of criteria I look at before proceeding. These are the keys to success I find over and over again. Without them affiliate programs start slowly or fail altogether. So, I have created this list as a primer for any site or person that thinks they want to start an affiliate program. I have also divided this into 2 parts. The first being the core set of numbers you will need to know about your website before proceeding and the second is the evaluation of the numbers and the competition that leads to pulling the trigger to get started.

The Numbers

1. Know the number of visitors that come to your website. I know this seems like a no-brainer, but without this information you can’t make even the most basic determination as to how your affiliate program will succeed.

2. You need to know the source (origin) of all of your site traffic. Do the visits come from Google, Yahoo and other natural search sources? Are you buying Pay-Per-Click (PPC) traffic from Google, Yahoo!, MSN or Looksmart? Do you get referral links from your product distributors? If not, you need to have some simple tracking tools added to your site before proceeding further and then give it a couple of months to better know your site metrics before proceeding.

3. You must know how many visitors to your site convert into buyers. This conversion rate will tell you many things about your current online marketing efforts as well as to the efficiency of your shopping cart. This is the #1 piece of information affiliates want.

4. You must know the average sale amount for your site. If your sales are much lower that $60 a sale, getting affiliates interested is hard. If lower than $60 what can you do to package your product more effectively to drive up the average price. This is good for you as well as for the affiliate.

5. You must determine your site’s Customer Acquisition Cost. The easiest area to determine this is from a PPC campaign. Run a campaign for a period of time, track the sales (and conversion rate) and then divide the number of sales into your marketing costs. If you did 100 sales and it cost you $3,500 in PPC campaign buys, then you now have a basic Customer Acquisition Cost of $35 per customer. Are you able to make money at this cost or whatever your cost came out to be? Don’t look at affiliate programs to be any less expensive than other means of online marketing.

6. You must know what the Lifetime Value of the Customer. Does your product only sell once? Does your product have upsell possibilities? Knowing this is key in setting the affiliate payouts. If your product line leads to additional sales through email marketing past the original sale, then you may be able to payout a higher amount to affiliate (which they really like to see) in order to get the client. I have one client who as been clipping away for almost 6 years with an affiliate program I manage. They get 200-300 new clients a month from our affiliate efforts, and they have been doing that for 6 years… what a list! They do an incredible job with their email program which far exceeds the affiliate income they receive. As a result of knowing this they continue to have a very high affiliate payout and everyone is very happy with the program.

The Evaluation

7. You must know what your competitors are doing. Like Homer Simpson says: “Doh”. There is competition in every category and every affiliate software application. Don’t ignore it, learn from it. Find out what the other guys are doing. Have someone sign up for their affiliate programs and check it out.

8. You must know which of your competitors have affiliate programs. Find out what they are paying out, how long the program has been running. Check the message boards to see if they have any problems or if they are well thought of. And if none of them have affiliate programs… don’t run out and think you’ve found the promised land… maybe there is a reason they don’t have an affiliate program.

9. Know what competitors are paying out to their affiliates. Simple research can tell you what they are paying out. Most affiliate programs have marketing information readily available, do the research and know what you are up against.

10. You must know what you are willing to pay for someone (an affiliate) to sell your product. The competition is telling you something, your own numbers are telling something, now you must decide what your affiliate program payout should be. Or maybe the numbers and evaluation is telling you that you aren’t quite ready to start. Either way you now have enough information to decide whether to proceed now or in the future.

So how did you do? Do you still have a lot to learn? Do you still have some things to fix? Most of these are fixable… so fix them. If it can’t be fixed then you may want to get a second opinion or look for alternative ways to drive traffic to your site. If you came through this article feeling good about how you are positioned then you can do well with an affiliate program if you execute it right.

The Future of Software Development Services in 2023 & Beyond

Remember, companies are also making remote working a norm and digitizing processes, increasing the demand for software services. With businesses lacking in-house expertise in software development, there is a rise in software development outsourcing and expected to grow by 70% in 2023.

The global software revenue in 2021 alone was US$569 billion, which will reach US$813 billion by 2027. That indicates the significance of software development services as the world goes digital. Below are software development services likely to experience exponential growth in 2023 and beyond.

5 Major Software Development Services to Watch in 2023 and Beyond.
QA and Software Testing Services
In 2023 and beyond, the demand for software testing services will increase as many organizations adopt the technology. You need to test your new systems before deploying them for use.

Do you use software systems in your business? The quality of your systems determines the success of your organization. While many software products come with in-built comprehensive quality assurance, you need quality testing services to determine the functionality and usability of the software. You can trust QA Mentor for the best, most affordable, and most reliable software testing services that suit your needs.

APP Maintenance Services
Modernization and app maintenance services ensure your software is scalable and enhances performance. As many businesses continue to use software, software maintenance services will have high demand in the coming days.

Software maintenance services keep your software infrastructure sustainable. QA Mentor is among the best software testing company you can rely on for app modernization and efficient maintenance.

Cyber-Security Services
Cybersecurity refers to the protection of computer systems from access by unauthorized persons. Companies or businesses deal with very sensitive data that should be kept safer. Without

Increased use of technology comes with bigger cyber-security threats. So, the demand for cybersecurity services is high and going to rise in 2023. Keeping your software safer protects your data and business finances.

Automation Software Services
Businesses with repetitive tasks will be automating their processes in the coming years. So, the use of robots, cloud computing, and artificial intelligence are expected to rise.

Using robotic process automation improves the productivity of organizations. You can hire QA Mentor automation testing company to ensure your system functions best before implementation.

No-Code or Low-Code Software Development Services
Developing apps without code writing is also gaining momentum. Less coding, or the absence of coding, makes software development more efficient and speedy.

Many organizations are opting for drag-and-drop software that doesn’t need technical personnel. However, after the app development, you need software testing services to determine their suitability for your business.

Conclusion
Software development services demand will be high as the world focuses on digitizing operations. With the rising use of big data in business and the rise of blockchain, companies or businesses will want to protect their sensitive data.

In addition, automation of repetitive tasks, cutting costs and time, and improving efficiency are other reasons why software development services will be in high demand in 2023 and beyond.

Promotional Umbrellas for Launching New Products

There are a large number of products spilling over the market today. You could simply keep counting the number of products in your nearby store endlessly for days. Within every product line itself you can find a vast plethora of brands vying for the customer’s attention. Launching a new product amidst this massive range of products is not an easy job. In a market scene where even the existing players are finding it difficult to survive, making a fresh new entry is no child’s play. With the increasing number of players in the market, the competition becomes all the more fierce and especially for the new entrants. Thus if you are planning to bring out a new product in the market it is important that you have strong business plans ready to support your newly launched product.

There can be various ways to introduce your product in the market with a bang. Extensive public relation activities, organising teaser events, heavy corporate advertising, and coming up with a grandeur product launch could be some ideas. Yet another smart and at the same time feasible strategy to launch your product in the market could be by using promotional umbrellas. Personalised umbrellas are a great way to show your products the door to the highly dynamic and competitive markets. If these wonderful items are used in the right manner and at the right time, your product surely has a long way to go.

Distributing printed umbrellas that carry your brand name and logo could help you launch your product smoothly and effectively. You could choose to give away customised umbrellas furnished with your brand name and logo before the launch as a part of the pre-publicity campaign. Giving away promotional umbrellas before the launch helps you in building a certain curiosity level amidst the audience about the arrival of a new product. You could even get a rough idea of how well your product is going to be accepted in the market. Giving away personalised umbrellas just when you are nearing the launch is a great idea and helps you put the perfect first step towards attaining a perfect launch.

Promotional umbrellas could be even distributed at the time of the launch. These customised umbrellas can add charm to the simplest of product launches. They are the perfect way to make the launch a pleasant experience for the attendees and make the event a memorable one. These promotional umbrellas are going to keep the memories of the first step of your product alive even after our product has gone ahead to become a rage in the market.

Thus, personalised umbrellas are a sure fire strategy to launch a new product in the market. To know more about customised umbrellas and other promotional gifts, visit online stores.